Here’s an example of really bad marketing. Watch this video to avoid the most common marketing mistakes by looking at marketing examples you definitively DON’T want to follow.
Yesterday I got hit up by someone on Facebook who sent me a long-ass message trying to get me to buy a book I have never heard of. After reading the message a really bad vibe built up in me, I felt furious and I had to do something about it.
I see this type of “right hook” marketing everywhere.
Here’s an excerpt of the message:
“I want to introduce to you my new book about the financial crisis which is now looming in US and many other big countries, which is predicted by my business friends, and may occur before US presidential elections – November 8, 2016.
(…)
In this book you will learn how businessmen with different sizes of their businesses had gained invaluable experience and today in 2016 sufficiently prepared for a large-scale wave of recession that could last until 2021!”
I will never buy this book because of the way he communicated, but I will also never buy anything from this person in the future.
First impressions matter!
The reason why is because the message had zero context.
First of all, I don’t want to learn about the crisis and how to prepare myself for a crash. Obviously the person sending this message didn’t do his homework prior to contacting me.
A simple and plain “Hi, how can I support you?” or “Hi, I see we have a lot of friends in common. Are you into business?” could have gone a long way. But instead I got an impersonal, non-contextual message.
Here’s the secret to business:
People like to do business with people they like, know and trust.
It’s your job as a marketer to build up a relationship with your prospects. To warm them up, to turn them into friends. And you do that by offering value upfront, by building rapport and only then you ask for the sale.
Always keep this simple rule in mind.
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