If you’re selling an online course, you should do a big product launch to your audience, to your list, to your community between 1 to 3 times per year. The rest of the time you want to focus on publishing great content. If you have a YouTube channel, a blog, a podcast you want to constantly publish awesome content. Engage with people, create intimacy, build goodwill and you can never do enough of that.
You can’t over-deliver value to your audience
You will never burn out your audience by giving them too much value. That’s not possible. You can’t over-deliver value to your audience. So, you should never worry about that. And then once, twice or three times a year, you do a big product launch. And this product launch should be really big. You should be making 5 figures, 6 figures with that product launch.
Only pitch an offer 3 times a year
We had one of our clients just do 44K dollars in a week with his first launch and he’s now relaunching aiming to do 100K in a week with his launch. And in September he’s planning to relaunch again and his goal then is to do 200K in a week. That’s just 3 offers or promotions for his online course per year and it’s a very profitable multi 6-figure expert business. But 99% of the time he’s just publishing great content helping people out. And then 3 times a year he just does a really big promotion and he asks for money and it’s cool because he’s always delivering so much value 99% of the time. The 1% of the time when he’s doing a promotion, he’s doing it hard and he’s ruthless and he’s getting the money that he deserves. That’s how you prevent overpitching and burning out your audience if your selling online courses.
High-ticket enrollments don’t happen in public
Now, if you’re selling a high-ticket coaching program it’s even simpler. Because when you’re selling an offer that’s $2.000 or $3.000 or more, usually you have to get people on a phone call or you have to have some type of conversation with them. A real conversation on zoom, on skype, a phone call… So, high-ticket enrollments don’t happen in public. They happen underneath the visibility or awareness of the public. So, with high-ticket sales you’re never making an offer for a high-ticket directly on Facebook. You don’t make a Facebook post that sells your 10K or 5K or 3K program. You don’t send people a link in their inbox, you don’t do that publicly.
Publish great content, build goodwill, create intimacy with the market place
So, for high-ticket sales it’s easy, you publish great content a 100% of the time all year long, you help people, you build goodwill, you create intimacy with the market place. Then whenever someone’s interested, whenever you feel like you can help someone, you then start a conversation with them and you advance that conversation towards booking a call. And you enroll them on that call. Nobody else even knows that you’ve enrolled that person, there’s no public offer being made. The offers you make during high-ticket enrollments only happen on that actual call with that one person. This allows you to make a very specific offer to a very specific person, who has a very specific problem and everyone else is just getting great content. So, everyone wins.
Everyone wins
People who do not buy your high ticket offer win, they’re getting great content. The people who you have a conversation with on the phone and you sell them your high-ticket offer, they win. They get an offer, you help them, you transform their life. And you win because you’re being paid and 99% of the people love you just because your posting awesome content. So, don’t worry about burning out your audience or overpitching your audience. If you follow this simple advice that I gave you in this post, you should be on the safe side if you’re selling online courses or high ticket coaching programs.
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