Social media marketing can be extremely profitable if done correctly. So in today’s post I will share two different ways you can use Snapchat and Instagram to sell more physical products.
First of all, you need to ask yourself if you already have an audience.
This will determine your overall social media marketing strategy.
1) Getting Instagram And Snapchat Shoutouts
If you don’t have your own following and audience at this point, you can still do social media marketing. All you have to do is research influencers in your niche, reach out to them and make them an offer to give you a shoutout on their platforms. Usually, you would pay something to these Influencers as compensation for doing this.
Make sure the audience of the Influencer is as targeted as possible and relevant to the product you’re trying to sell on your store.
This is a social media marketing strategy anyone can use. You don’t need a following, you can literally start from zero and do it right now.
2) Promoting to Your Own Following
As soon as you have your own following on Snapchat and Instagram, you should use those platforms to playfully promote your products. Since both platforms are very visual, they’re perfect for physical products. You can show-case products, post pictures of happy customers who have the items and other engaging content.
And if you’re wondering how to build your social media following, here’s how it’s done. Run Facebook ads or use social media shout outs to drive traffic to your store. And make sure your social media profiles are prominently displayed with a call to action to subscribe.
Every day a few more social media followers will trickle in and over time it’s going to start having a snowball effect and get really big.
If you’re not using social media marketing in your business, you’re missing out on one of the greatest forms of marketing right now. And you’ll be leaving a lot of money on the table if you don’t use it.
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