If you’re thinking of selling your own advertising services and running ads for clients, you’ll have to carefully select who you work with.
Qualifying prospects is an important part of the sales process.
I get people reaching out to me almost every week asking if they can pay me to run ads for their business or online shops. When people want to throw money at you, it can be hard to resist, but I actually turn down most people who want me to run ads for their online business.
Here’s why.
I only want to work with businesses that already make sales.
First of all, people who reach out and want me to run ads for them usually dump the relationship of building a successful business onto “me”. They not only turn me into the advertiser, but also into the CEO and everything else of their company. The reason why is because they have no business, make no sales and have no experience.
I have a policy in my marketing agency that I only work with people who already make at least $10,000 a month and six-figures a year.
This ensures that the client can pay me and I can ensure that I can get the client results. The more momentum a business already has, the easier it is to get massive windfalls with marketing and ads.
Plus as I said, business owners that already make six-figures a year or more are experienced. They know how to run a company, they are leaders and they don’t expect me to run their business for them (unlike most people who are broke and expect me to somehow magically “fix” their non-existing business with advertising).
If someone has a shitty product or is trying to re-invent the wheel or starts a “business” in a market that’s not proven, not even I can help them. There’s no way good marketing and advertising is ever going to fix a business that’s doomed to fail right from the beginning.
And that’s why qualifying your prospects is so important.
Don’t work with the guy who claims he invented the next Facebook but his so called “business” has never generated a single dollar in revenue. Go for people who are already making $10,000 a month.
These are the people that profit most from marketing and advertising services, since they have consistent traffic, leads and sales already.
So always ask this question early on:
“How much money is your business generating on a monthly basis?”
It’s going to be one of the most important qualifying questions.
All Posts
Website
