If you want to grow your business, generate more leads and make more sales in 2022, you need the right sales funnel templates.
This article contains a list of the best sales funnel templates for various purposes and types of businesses. It literally doesn’t matter what business you are in, I promise that at least one of these sales funnels can help grow your business in 2022.
But why do you need a sales funnel in the first place?
Websites have mostly become outdated and ineffective today, at least from a marketing and sales point of view. Traditional websites are full of distractions, menus, links and options that might confuse potential customers. Sales funnels allow you to remove this noise and guide potential customers step-by-step through the process of becoming a paid customer.
These sales funnels are designed to take a potential customer from not knowing anything about you or your product all the way to entering their credit card, buying and becoming repeat customers.
If you want to import all 25 sales funnels, all you have to do is sign up with Clickfunnels and then click on the buttons below to import and automatically set up each funnel into your account.
All the sales funnels listed below are free.
Some of the templates are from my own business, which means I’ve created them myself and you can’t get them anywhere else.
Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. These are products I’ve personally used and stand behind. This site is not intended to provide financial advice and is for entertainment only.
What Are the Best Free Sales Funnel Templates?
Here are my top pics for the best sales funnel templates:
- Jason Squeeze Page Funnel
- Foodie Lead Generation Funnel
- Home Page Funnel
- Conquer Affiliate Marketing Funnel
- Webinar Funnel
- Automated Webinar Funnel
- Mother Funnel Book Funnel
- Mother Funnel Product Launch Funnel
- Product Launch Funnel
- Membership Funnel
- Mother Funnel Physical Product Funnel
- Online Course Funnel
- Long-Form Sales Letter Funnel
- Video Sales Letter Funnel
- Coaching Funnel
- Consulting Funnel
- Breeze Survey Funnel
- Live Demo Funnel
- Jason Ask Campaign Funnel
- Conquer Virtual Summit Funnel
- Lead Magnet Call Booking Funnel
- Mother Funnel 2-Step Tripwire Funnel
- Reverse Squeeze Page Funnel
- Rippln Cancellation Funnel
- Breeze Live Event Funnel
1. Jason Squeeze Page Funnel.
One of the best sales funnel templates to generate leads.
This is one of my favorite sales funnel templates. It’s a squeeze page from 2017 but still has a clean and modern look. You can replace the image of the man in the suit with a cut-out picture of yourself or with a free download like an e-book, checklist, guide or something similar that people get when they opt-in using their email. And you can replace the text and logo with your own.
How to use it:
A squeeze page is a page that leaves the visitor with only two possible actions: Leave their email address or leave the page. That’s why it’s called a “squeeze” page. It squeezes out email addresses. You can give away a freebie like a book, checklist, guide or free training in return for an email address. Or you can simply use a benefit-driven headline that gets people curious enough to opt-in.
Once the visitor clicks on the blue button, a popup opens that prompts the visitor to leave their email address. Once they leave their email address, they are redirected to a thank you page where they can access the freebie.
When people click on the button, a popup opens that asks for their email address. Again, you can customize the look of the popup and change the image and any text on the popup to anything you’d like.
Email subscribers are automatically added to an email list that you can export. Or you can integrate the sales funnel template so new email subscribers are automatically added to your email marketing platform like Mailchimp, ActiveCampaign or Convertkit.
Once you’ve collected the contact details of the prospective client, you can give them a call, follow up with them via email or subscribe them to your newsletter. With time, you can convert your leads into paying customers and repeat customers.
Who this template is for:
- Coaches
- Consultants
- Speakers
- Trainers
- Photographers
- Insurance agents
- Real estate agents
- Chefs
- Fitness instructors
- Nutritionists
- Personal trainers
- Freelancers
- Designers
- Dog trainers
- Dog breeders
- Any other business
Features:
- Free
- 2 pages
- Suitable for any business
- Perfect for lead generation and list building
- Automatic import
Preview the Jason squeeze page funnel template.
2. Foodie Lead Generation Funnel.
Best sales funnel template to give away freebies in exchange for an email.
This is another lead generation template to collect email addresses. It’s also a “squeeze” page designed to collect your visitors’ contact information, with their consent, in return for a free gift. The difference here is that the email submission form is directly visible without first having to click on a button.
How to use it:
Just like the first squeeze page template on this page, any business can use Foodie to generate leads. The template lends itself well to restaurants and food related businesses. But you can change the colors, logo and free gift that people get to something that matches your business.
Who it’s for:
- Restaurants
- Chefs
- Brick-and-mortar businesses
- Gyms
- Personal trainers
- Photographers
- Designers
- Film makers
- Coaches
- Consultants
- Trainers
- Authors
- Any other business
Features:
- Free
- 2 pages
- Suitable for any business
- Perfect for lead generation and list building
- Automatic import
Preview the Foodie lead magnet funnel template.
3. Homepage Funnel.
This sales funnel template can be used as the homepage of your product or company.
Most companies and businesses have websites that don’t really do anything. Why not turn your homepage into an asset that generates leads and customers for your business? This is exactly what the homepage funnel does. I’ve actually used this in my own business. It has a very clean and modern look.
Instead of losing customers that visit your site and never come back, make them a compelling offer on your home page or at least make it easy to book an appointment, request a quote, make a reservation, opt-in to your email list or schedule a live demo.
How to use it:
If you already have a website or home page, consider switching to this template which is more conversion-optimized. You can change the background image, text, colors, business name and any other element on the website in a simple drag-and-drop manner.
If you don’t want to change your company’s main website you can use this sales funnel template for the official website or home page of your products, services and offers.
Some businesses have a main website with a homepage but then have separate websites and homepages for individual products, offers or services. Next time you need a clean and professional homepage, try this template.
Who it’s for:
- SaaS companies
- Service businesses
- Marketing agencies
- Advertising agencies
- Professional consulting businesses
- Restaurants
- Barbers
- Hair Salons
- Any business that needs a clean homepage
Features:
- Free
- 2 pages
- Suitable for any business
- Perfect to turn your website into a lead generation machine
- Automatic import
Preview this homepage funnel template.
4. Conquer Affiliate Marketing Funnel.
Best sales funnel template for affiliate marketing.
Conquer is one of the best sales funnel templates for affiliate marketing. It consists of something known as a bridge page. A bridge page is a page that you put before your affiliate marketing offer. This way you can collect email addresses of people you are planning to sell affiliate products to. And it makes it easier to promote your affiliate offers using paid advertising, since bridge pages are easier approved than direct affiliate offers.
How to use it:
Instead of promoting your affiliate offer directly on a landing page or blog post, put this “bridge page” before your blog post or the landing page that contains the affiliate link. You can give people a freebie for opting in or just use a benefit-driven headline to collect email addresses.
Then on the thank you page, give them the free thing they wanted and make sure to include your affiliate link. Follow up with your email leads and send them valuable information along with affiliate offers. This way you can build a more sustainable affiliate marketing business.
Who it’s for:
- Affiliate marketers
Features:
- Free
- 2 pages
- Perfect for affiliate marketing
- Automatic import
Preview the conquer affiliate marketing funnel template.
5. Webinar Funnel.
One of the highest-converting sales funnel templates for live webinars.
Live webinars are an extremely powerful way of selling products and services online. If you don’t know what a live webinar is, let me briefly explain how it works. You do a live online presentation where you share value and get people excited about what you do. Then towards the end of the live presentation you make an offer where webinar attendees can buy something.
How to use it:
This live webinar sales funnel template works best when you integrate it with a third-party webinar software like WebinarJam. Whenever I or my clients do live webinars, we use the template above and then link the “Reserve Your Seat” button to WebinarJam.
WebinarJam then opens a registration form where people can choose their preferred date and time for the live presentation.
Register for WebinarJam if you haven’t done that yet. Set up your first live webinar and then get the code to embed the webinar registration button on the sales funnel page. This webinar sales funnel template also includes a beautiful checkout page and order confirmation page.
From the live webinar, once you make your offer, redirect people to your checkout page. This is where they can enter their payment details and buy from you.
Who it’s for:
- Coaches
- Consultants
- Online course sellers
- Saas companies
- Businesses with a high-ticket offer
- Businesses that sell subscriptions or memberships
- Companies that sell digital downloads
- E-commerce businesses that sell bundles
Features:
- Free
- 3 pages
- Includes a beautiful checkout page
- Perfect for course sellers and high-ticket businesses
- Automatic import
Preview the webinar funnel template.
6. Automated Webinar Funnel.
A clean and authoritative sales funnel template for automated webinars.
Automated webinars are like live webinars on steroids. Once you’ve done a live webinar a couple of times and have mastered the presentation and pitch, you can simply record the presentation and turn your webinar into an automated or “evergreen” webinar. These automated webinars are extremely popular among marketers. This has its reasons: Automated webinars convert well and can be used to scale your business.
How to use it:
If you’re new to automated webinars, the good news is that the same webinar software I recommended earlier “WebinarJam” also has a feature for automated webinars. The feature is called EverWebinar. It’s actually like a whole tool on its own developed by the people over at WebinarJam.
One cool thing about WebinarJam is that you can just take one of the live webinar replays in your account and use that as the foundation for your automated webinar.
No need to record a new presentation, just use an actual replay and automate the webinar. As for the integration, WebinarJam gives you a code that you can embed on your funnel. This button will then open a form where people can register for the automated webinar. Within your automated webinar, you can redirect attendees to the checkout page included in this automated webinar funnel template.
Who it’s for:
- Online course sellers
- Companies that sell a high-ticket offer
- Saas companies
- Coaches
- Consultants
- Agency Owners
Features:
- Free
- 3 pages
- Includes a beautiful checkout page
- Perfect for course sellers and high-ticket businesses
- Automatic import
Preview the automated webinar funnel template.
7. Mother Funnel Book Funnel.
One of my favorite sales funnel templates for books and e-books.
Selling books or e-books can be a great way to build authority or generate new leads. You don’t have to be an author to benefit from book funnels. Many successful marketers use book sales funnels to sell books.
How to use it:
If you have a book, e-book or guide, this funnel is perfect for you. And if you don’t, you can outsource a book and have someone ghost write it. Many successful “gurus” do it this way. The most popular way to use book funnels is by doing something called a free plus shipping offer. Free plus shipping offers are offers where you give away the book for free but charge a flat fee for shipping and handling.
The shipping and handling fee should be large enough to offset your product costs and shipping. The key is then to follow up with those who have bought your book and sell them more expensive products later on.
You can do this by adding some 1-click upsells into the funnel. This way, people can buy more of your offers immediately after placing their order for your book. Or you can push your book buyers into a Facebook group or follow up with them via email, get them on a call and sell them a high-ticket offer. These are two strategies I’ve seen marketers use.
Who it’s for:
- Authors
- Coaches
- Consultants
- Speakers
- Trainers
- Bloggers
Features:
- Free
- 2 pages
- Order form built into sales page
- Perfect for generating high-quality leads and upselling
- Great for authors, writers and bloggers
- Automatic import
Preview the mother funnel book funnel template.
8. Mother Funnel Product Launch Funnel.
One of the slickest sales funnel templates for product launches.
Product launches are one of my favorite online marketing strategies. They’re one of the best ways to monetize an audience or email list. Any business serious about increasing revenue should learn about product launches and consider using this product launch funnel template.
How to use it:
If you have an email list or audience on social media, you can use this sales funnel template to launch a new product. It doesn’t matter what type of product it is, but I’d say product launches work best for online courses, memberships, books and live events.
This product launch funnel template consists of a few different steps and is a bit more complex than some of the other sales funnel templates I’ve listed so far.
The first step is an opt-in page where people can leave their email address to access a 4-part video series. Then there are four individual pages where you’ll share videos that educate your audience and “tease” them about the upcoming product. The fourth video in the video series serves as the sales video where you make them the offer.
Finally, there is a checkout page where people can enter their payment details to buy the product. In total, this product launch funnel consists of six steps, but for simplicity reasons I’ve only included three in the graphic.
Who it’s for:
- Anyone with an existing audience
- Email list owners
- Online course creators
- Authors
- Coaches
- Consultants
- Speakers
- Event hosts
- Book sellers
- E-commerce businesses
Features:
- Free
- 6 pages
- Perfect for monetizing your email list or audience
- Great for launching new products
- Automatic import
Preview the mother funnel product launch funnel template.
9. Product Launch Funnel.
The product launch funnel template my clients and I use most frequently.
Ready for another free product launch funnel template? This is my own template that I developed for product launches. This particular template has been responsible for an insane number of sales and several millions in online course revenue. It used to be exclusively available to clients in my high-impact program “Expert at Scale” but I’m not making the product launch template available so anyone can use it.
How to use it:
Similar to traditional product launches, this template is best used when releasing a new offer such as an online course, book, membership or live event. It also works great to re-launch your flagship course or product once or twice a year.
This funnel consists of an opt-in page where people can register for an early-bird waitlist. Once they enter their email address, they are redirected to a “pre-seeding” page that seeds some scarcity and urgency and sets the right expectations for the upcoming product launch.
Then there is a six-part video series that educates people about the product and teases them at the same time. All six videos can be released on the same page in a two day interval. As the launch progresses, you just unlock the next video after two days and so forth. Finally, once the launch date is here, you send people to the sales page where they can buy.
There are a total of five pages in this funnel, but to keep the graphic readable I’ve only included three steps above.
Who it’s for:
- Anyone with an existing audience
- Email list owners
- Online course creators
- Authors
- Coaches
- Consultants
- Speakers
- Event hosts
- Book sellers
- E-commerce businesses
Features:
- Free
- 5 pages
- Perfect for monetizing your email list or audience
- Great for launching new products
- Automatic import
Preview the product launch funnel template.
10. Membership Funnel.
Exact membership funnel template I used for one of my online courses.
This template allows you to set up your own member-only area where customers and clients can login to access videos, resources and content. This password-protected site allows you to charge a subscription for ongoing content. Alternatively, you can use this membership template to sell a one-time course or digital product.
How to use it:
Import this template and then set up your own member area and login page. You can fully customize the look and feel of the login page and member area. I’ve used this exact template to sell a course called “Advanced Drop Shipping Class” to over 500+ students.
It has a nice and clean look. All you have to do is replace your logo, adjust the colors and you have an awesome and proven membership site. You can then add your own sections and modules, embed videos, downloads and give your members resources. All of this can be easily set up once you’ve imported the template into your Clickfunnels account.
Who it’s for:
- Content creators
- Influencers
- Online course sellers
- Businesses that sell digital products
- Digital subscription businesses
Features:
- Free
- 2 pages
- Beautiful member area
- More customizable than other membership sites
- Great for digital subscription businesses
- Automatic import
Preview the membership funnel template.
11. Mother Funnel Physical Product Funnel.
One of the best sales funnel templates for physical products.
Are you selling physical products or planning to? Then this high-converting physical product sales funnel template is for you. The order form appears right at the top above the fold. And what’s cool about this template is that the order form is a 2-step form. This means, people first enter their shipping information and only then the card details. Sequencing the checkout this way allows you to capture more people.
As people fill out the first part of the form, they are jumping through a “hoop” and making a micro-commitment. By the time they arrive at the payment form, they’ve already put in some work and have some skin in the game, which means they’re more likely to go through with the checkout.
How to use it:
Change the background image and picture of the ripped man with images that makes sense for your product. Ideally, the image right next to the checkout form should be a high-quality picture of your actual product.
Customize everything else on the page as you wish and then promote the page through paid ads, influencers or other strategies.
Who it’s for:
- E-commerce businesses
- Businesses selling physical products
- Book sellers
Features:
- Free
- 2 pages
- Beautiful design
- Order form above the fold
- Highly-optimized sales page for physical products
- Automatic import
Preview the mother funnel physical product funnel template.
12. Online Course Funnel.
One of my favorite online course sales funnel templates.
I’ve already given you my high-converting product launch funnel template. And you have the automated webinar template as well. But what if you want to sell a digital product “evergreen”, meaning every day of the year, in a more simple way? This is where this online course sales funnel template can help.
How to use it:
This template works especially well for cheaper products that are below $100. For example a beginner course or some other introductory offer. It doesn’t have to be a course, it can also be a bundle, book, membership, digital download or something like that.
The funnel consists of three steps. The first step is a benefit-driven opt-in page. The trick here is not to give away a freebie in exchange for people opting into the list. Instead, you just want people to leave their email address out of pure curiosity.
You should leave it open if this is a free or a paid course and what people will get. Just let people opt-in to find out. Once they opt-in, they are redirected to a simple long-form sales page that sells them your product.
Ideally add a juicy discount and some awesome free bonuses as an additional incentive for people to take action right away. This sales funnel template is supposed to take advantage of impulse buyers.
You can add additional scarcity by adding the Deadline Funnel countdown timer in the top right, this way the offer expired automatically after a few days and people can’t access the page anymore. This adds real scarcity and urgency although the offer is theoretically available all year long. Once someone leaves their email address, that individual can only access the offer for a few days. Can you see how powerful this is?
Who it’s for:
- Online course sellers
- Businesses that sell digital products
- Book sellers
- Coaches
- Consultants
Features:
- Free
- 3 pages
- Designed for evergreen sales
- Perfect for cheaper digital products or courses
- Automatic import
Preview the online course funnel template.
13. Long-Form Sales Letter Funnel.
Long-form sales letter template to sell online courses and digital products
This is one of my all-time favorite sales funnel templates for pretty much anything. The page follows a simple format. It starts with a logo on the top left, a countdown timer on the top right and then a sales video. Under the sales video, you have a long-form sales letter that focuses on the benefits of your product.
How to use it:
This template is best used to make a special, time-sensitive offer that will expire after a few days. For the video, sit down for 5 minutes and close your eyes. Visualize the transformation of your ideal customer or client in one, five and ten years from now. How will their lives be like if they get your offer and take action? What could the best possible outcome be in those three time frames? What are the ripple effects.
Once you are in a peak state, sit down and record a “freestyle” sales video where you talk with as much excitement and enthusiasm about your offer.
Then beneath the video, have a more structured long-form sales letter. Start with a benefit driven headline and a sub-heading that focuses on who the offer is for and what they’ll get.
For the remainder of the sales page, you can follow the structure as outlined in the template. This is one of my favorite sales funnel templates. The order section is directly built into the bottom of the sales page to avoid friction and people dropping off by having to click to access the checkout page.
Who it’s for:
- Online course creators
- Businesses that sell digital products
- Coaches
- Consultants
- Authors
- Speakers
- Trainers
Features:
- Free
- 1 page
- Great for selling courses and digital products
- Perfect as the foundation for any sales page
- Automatic import
Preview the long-form sales letter funnel template.
14. Video Sales Letter Funnel.
A nice and clean video sales letter template to sell stuff online.
Now that you’ve got my favorite sales funnel templates for long-form based selling, let me give you my favorite video sales letter template. In case you’re wondering, a video sales letter is basically just a sales video.
How to use it:
As mentioned earlier, one way of recording sales videos is by just getting yourself into “peak state” and then talking about the benefits of your offer and how it has the potential to change people’s life. Another way of recording a video sales letter is by creating PowerPoint slides of a long-form sales letter and then doing a voice over.
Basically, you can take a long-form sales letter and create a single slide for each sentence. Then record yourself reading it out loud and overlay the audio with the recorded slideshow.
Then put the finished video on this sales funnel template and send people to the page.
In my experience, these types of VSLs (Video Sales Letters) work best for low-ticket products that are below $100. Basically you want to use this sort of funnel to get an impulse purchase.
Who it’s for:
- Businesses that sell digital products
- Service businesses
- Saas companies
- Online course sellers
- Affiliate marketers
- Coaches
- Consultants
- Speakers
- Authors
- Trainers
Features:
- Free
- 2 pages
- Great for low-ticket products
- Can work well for affiliate marketing as well
- Automatic import
Preview the video sales letter funnel template.
15. Coaching Funnel.
One of the sales funnel templates with the highest earning potential.
Have you ever heard of high-ticket offers or application funnels? Well, this is exactly what this next sales funnel template is. It’s a simple application funnel for coaches that want to sell high-ticket coaching programs or 1-on-1 coaching. This funnel takes people through a simple process of booking a strategy session, filling out a questionnaire before the call and a page that prepares them for the strategy session and sets expectations.
How to use it:
If you’re a coach, consultant, agency owner or service provider and want to get high-paying clients, just record a short video that invites people to a free strategy session. Keep the video 1-2 minutes long and “hype up” the strategy session and value they’ll get.
Then link the “Schedule Discovery Call” button with your appointment scheduling app (i.e. Calendly). This is where people can select a day and time to speak to you. Once you they’ve picked a slot, set the redirect of Calendly to the second page in the funnel.
The second step of this sales funnel template consists of a questionnaire that people have to fill out before the call with some additional information about what they need help with. This helps you get higher quality leads.
If someone doesn’t fill out the form or submits a poor application, cancel the call. If you find that few people fill out the questionnaire, put it before the call booking page. You can link the “Schedule Discovery Call” button to a questionnaire form and then redirect the questionnaire to your Calendly.
You get the idea. The very last step is a “homework” page that prepares them for the call, sets expectations, builds authority and gently pre-sells them on your coaching offer.
Who it’s for:
- Coaches
- Consultants
- Service providers
- Agency owners
- High-ticket businesses
Features:
- Free
- 3 pages
- Great for high-ticket products
- The only sales funnel template you need as a coach
- Automatic import
Preview the coaching funnel template.
16. Consulting Funnel.
Another sales funnel template for coaches and consultants.
Here’s another sales funnel template for coaches and consultants. This one gives people an additional “bait” to schedule a call. The wording on the funnel uses the term “free” which will naturally get more people to schedule a call. And if you couple it with giving people a gift like a book, guide or checklist when booking a call, this can help dramatically increase your booking rate.
The only caveat is that your no-show rate might be a lot higher because you attract people who only want the free gift or aren’t serious about jumping on a call.
Use this funnel with caution and only with an audience that is already warm and knows you.
How to use it:
In the little white box on the right hand side you can embed your Calendly code. This will display a calendar with your available openings so people can quickly and easily schedule time with you.
On the warm-up page after they booked the call, you can provide them with a guide, checklist or resource that warms them up for the call and gets them excited.
This “no friction” call booking page can work well to increase the amount of free consultations you book as a coach or consultant. However, you need to make sure you only use this funnel with people who already know, like and trust you. For colder audiences, it’s usually better to send people to an automated webinar.
And then invite them to book a call using the “Coaching funnel” shared earlier. This warms people up more and generates more friction, which should provide you with higher quality clients.
Who it’s for:
- Consultants
- Coaches
- Service businesses
- Businesses that sell high-ticket offers
Features:
- Free
- 2 pages
- Great to increase number of free consultations
- Best suited for warmer audiences
- Automatic import
Preview the consulting funnel template.
17. Breeze Survey Funnel.
A sales funnel template for surveys and quizzes.
Surveys and quizzes can work well to generate leads. They are engaging, fun and interactive. When someone fills out a quiz in means they are naturally curious and you can use this curiosity in your favor. Depending on what answers people provide, you can redirect them to different offers or sign them up to different email lists.
This type of funnel allows you to segment your audience and customer based according to their interests, skills and the information they provide in these surveys.
How to use it:
You can either use a survey funnel to ask people what they want or need and then redirecting them to a special offer, sales page or email opt-in form that gives them exactly what they said they needed.
For example, in the fitness niche a survey funnel could ask users if they’re male or female, if they want to lose weight or gain muscle, what their approximate weight is and how active they are. Based on this, the survey funnel can redirect users to offers that are customized to the visitor. A female that wants to lose weight could be sent to an offer or email signup with information about weight loss for females.
A male who wants to gain muscle on the other hand can be redirected to a different page with another offer or a different newsletter. This allows you to segment your audience and provide more accurate offers.
Another way to use survey funnels is to just create a fun quiz or test but have them sign up with their email address to receive the results. This is an engaging and fun way to generate leads and build your list.
Who it’s for:
- Fitness instructors
- Nutritionists
- Personal trainers
- Astrologists
- Health-based offers
- Personal development offers
- Spirituality-based offers
Features:
- Free
- 1 page
- Make your lead generation more engaging
- Provide visitors with custom offers
- Segment your email list
- Automatic import
Preview the Breeze survey funnel template.
18. Live Demo Funnel.
A clean sales funnel template for SaaS companies.
This template is best suited for Software-as-a-Service (SaaS) companies that want more live demos. Just upload the logo of your software, tool or app and replace the text with information about your product. List some of the features and benefits and get companies to book a demo.
How to use it:
This is a b2b sales funnel that works best when targeting other companies. It has a simple, clean and professional look. However, you can also use this template for any other type of lead generation such as to book calls for a high-ticket offer.
Once someone fills out the email form, get in touch with them to schedule the demo or redirect them to your Calendly page where they can pick a day and time for the demo.
Who it’s for:
- SaaS companies
- Service-based businesses
- Companies in the b2b industry
- Businesses that sell a high-ticket offer
Features:
- Free
- 1 page
- Book more live demos
- Perfect for software companies
- Automatic import
Preview this live demo funnel template.
19. Jason Ask Campaign Funnel.
An engaging sales funnel template that asks for your audience’s advice.
This is another lead generation template that uses a slightly different twist. Instead of using a benefit-driven headline, giving away a freebie or engaging visitors with a quiz, the ask campaign funnel asks for your audience’s feedback. this allows you to build your email list and figure out exactly what your audience wants.
How to use it:
If you have an audience or email list, you can ask your audience what they’re struggling with most or what they need help with. Ask them to “help you out” or get them to answer a question related to their desires or pain points.
Once you have the information submitted by your audience, you can create an offer and marketing campaign that specifically solves the most common problem. This is a nice type of marketing campaign because people will essentially tell you what they want and you can just give it to them instead of guessing.
This sales funnel template has some similarities to the survey funnel I listed earlier.
Who it’s for:
- Coaches
- Consultants
- Online course sellers
- Speakers
- Authors
- Trainers
- Service businesses
- Digital product businesses
- E-commerce businesses
Features:
- Free
- 2 pages
- Give your audience what they want
- Generate leads in a more engaging way
- Automatic import
Preview the Jason ask campaign funnel template.
20. Conquer Virtual Summit Funnel.
Generate leads and sales with a virtual summit funnel.
An effective but not so well-known way of generating leads and sales is by hosting virtual summits. What is a virtual summit? It’s an online event where you conduct a series of live interviews or invite speakers to share information about a certain topic. During and at the end of the summit, you make people an offer to buy a product or purchase the recordings of the summit.
How to use it:
Virtual summits are neither product launches nor live webinars nor video sales letters. They are a beast of their own. Think of it like a live event in cyberspace with multiple speakers that share their expertise with the audience.
Participants of the live summit can tune into these live sessions. How does this help with lead generation and list building? The trick is to ask each speaker to send an email or make a post to their audience and invite them to join the summit. Since each speaker will be excited to share with their audience that they’ll be speaking at the summit, it’s a natural next step to invite their audience or send an email.
This means the summit speakers themselves become your top promoters, sending out emails for you and posting on social media. You are of course building a warm email list that you can then market to later on.
During the summit or at the end of the summit, you can offer a paid product. You can also allow each speaker to pitch their own product and share a percentage of the sales. Or you can sell your own offer and compensate speakers based on how many leads and sales they provide. All of this can be tracked with a simple affiliate tracking software.
Who it’s for:
- Speakers
- Trainers
- Coaches
- Consultants
- Podcasters
- Bloggers
- Authors
Features:
- Free
- 3 pages
- Host a virtual summit
- Generate leads and sales in a collaborative way
- Automatic import
Preview the Conquer virtual summit funnel template.
21. Lead Magnet Call Booking Funnel.
Build your email list while booking strategy sessions.
This is one of my favorite sales funnel templates because literally nobody else uses this. It’s a really effective strategy though.
How to use it:
This funnel consists of an opt-in page where people can get a freebie. Instead of sending people directly to the thank you page, they are redirected to a page where they can book a free strategy session to help them implement what you covered in the freebie.
The strategy session is framed as a free bonus that naturally goes along with the thing they requested and will help them get more out of it.
This strategy can work well for paid advertising.
Who it’s for:
- Coaches
- Consultants
- Agency owners
- Service businesses
- Companies that sell a high-ticket offer
Features:
- Free
- 5 pages
- Unique call booking funnel
- Works well to build your email list and book strategy sessions
- Automatic import
Preview the lead magnet call booking funnel template.
22. Mother Funnel 2-Step Tripwire Funnel.
A beautiful tripwire sales funnel to sell low-ticket products.
I’ve already included a few tripwire sales funnel templates in this list. Remember the book sales funnel template? Or the physical product sales funnel template? Those are both “tripwire” offers. So at this point I should probably explain what a “tripwire” offer actually is. Tripwire offers are low-ticket, low-friction, low-commitment offers that are total no-brainers for anyone to purchase.
They are too good not to take advantage of usually due to a significant reduction in price. Offer a physical book for free and just charging for shipping and handling is an example of this.
This is another “tripwire” template that you can use in your business.
How to use it:
Create your own tripwire offer that is irresistible and low-cost. This could be a bundle of digital downloads, a free book or something else that is of insane value for an unbelievably low cost.
Change the logo, images, colors and text on the sales funnel template. Replace the image of the woman with an image of your tripwire offer, whether it’s a book, a bundle or something else that people get when they purchase.
With tripwire offers you don’t usually make money from selling the initial product. The real money is made with the upsells in the back-end of the sales funnel. So it’s recommended you add a few 1-click upsells after the initial offer or follow up with buyers of the tripwire offer and schedule a strategy session to sell them a high-ticket offer of some sort.
The reason why it’s called “2-step tripwire” funnel is because of how the order form is structured. People first enter their shipping details and only then are asked to enter their credit card information.
Who it’s for:
- Coaches
- Consultants
- Authors
- Speakers
- Trainers
- Course creators
- Businesses that sell digital products
Features:
- Free
- 1 page
- Perfect for low-ticket offers
- Works well to generate higher quality leads
- Automatic import
Use the mother funnel 2-step tripwire funnel template.
23. Reverse Squeeze Page Funnel.
Tell a story, offer value and then get people to opt-in.
By this point you already know what a “squeeze page” is. But what about a reverse squeeze page? As the name suggests, this is a type of funnel where you offer value upfront, tell a story and only then ask people to provide their email address.
It’s a slightly softer way of asking for an email address but in my experience it is also less effective. This is why it only made it to spot 23 on my list of best sales funnel templates.
How to use it:
Import the funnel and then change the image at the top, the headline and the story below the headline to something that matches your business. For example, if you want people to sign up for your newsletter, tell them a story, offer some value and tell them why your newsletter is valuable. Then ask for their email.
Who it’s for:
- Bloggers
- Authority site owners
- Advertisers
- News sites
- Magazines
Features:
- Free
- 1 page
- Perfect to provide subscribers with more context
- Converts less but generates higher quality email subscribers
- Automatic import
Use the reverse squeeze page funnel template.
24. Rippln Cancellation Funnel.
Make cancelling paid subscribers an offer they can’t resist.
This is not one of the “prettiest” sales funnel templates, but bare with me here. Remember the quiz funnel from earlier? This is another form of quiz funnel but with a different use case. Instead of generating leads, you can use this template to “downsell” cancelling paid subscribers into another offer.
How to use it:
Let’s say you run a subscription service such as a SaaS company, membership or some other type of subscription service. You probably know how it feels when people jump off and cancel their membership. It’s not fun. You lose customers and have to replace them.
But what about if you could make them an offer they can’t resist? That’s exactly what you can do with this unique implementation of a quiz funnel.
When someone wants to cancel their subscription, ask them one or two questions about why. Then redirect them to a page with a no-brainer offer. This could be a massive discount or a “lite” plan that costs a fraction of your other paid plans. This way your users can keep their access and continue paying you a little bit every month.
This way you can retain the customer and the customer can take advantage of a special offer that’s only available to users that are in the process of cancelling.
Who it’s for:
- SaaS companies
- Software businesses
- Subscription-based businesses
- Paid memberships
Features:
- Free
- 4 pages
- Perfect to increase customer retention
- Reduce churn in your subscription-based business
- Automatic import
Preview the Rippln cancellation funnel template.
25. Breeze Live Event Funnel.
A clean video based sales funnel template for live events.
As you already learned, you can sell live events using the two product launch sales funnel templates I’ve included earlier in this list. However, if you’re looking for a simpler way of selling live events, you can use the Breeze template.
This is a simple video-based sales page with an add to cart button at the bottom.
How to use it:
Record a short video that gets people excited about your upcoming live event. At the bottom of the page, include a link to the checkout page where people can purchase their ticket or reserve their seat.
If you want, you can also include an upsell, for example by offering access to a VIP area or other perks.
Who it’s for:
- Live event hosts
- Event planners
- Speakers
- Trainers
- Teachers
- Instructors
Features:
- Free
- 3 pages
- Perfect to sell live events
- Sell out your event without doing a full product launch
- Automatic import
Preview the Breeze live event funnel template.
What are Sales Funnel Templates?
Just to be clear, all the 25 sales funnel templates listed above are 100% customizable. You can literally change anything you want about them without any design or programming skills. Just import them into your Clickfunnels account and then open the templates in the drag-and-drop funnel builder.
You can drag around elements, delete things you don’t like, change colors and upload your own images. This is why they are called sales funnel templates.
These aren’t static, finished websites but dynamic templates that you can adjust to your own needs using a drag-and-drop builder.
Two Ways of Using the Sales Funnel Templates Included in This List
You can click on any of the 25 templates you like. If you already have a Clickfunnels account, you can login and directly import the funnel into your account. From there, you can edit the individual funnel in the drag-and-drop builder.
If you don’t just want to get a single funnel but want to import all funnels, you can do that as well. For that, first create a Clickfunnels account or sign into your existing account. Once you’re logged in, click on each of the blue buttons above.
This will import each of the 25 sales funnel templates into your Clickfunnels account.
From there you can access them anytime. There’s obviously no need to use them all at the same time. But it might not be a bad idea to import all of them, since you never know which funnel you can use next in your business.
Which Sales Funnels Do I Absolutely Recommend?
Since I’ve included a wide variety of sales funnel templates in this list, it’s likely that not all of them will apply to your business. However, I do believe there are a few funnels that every business can profit from or even needs to survive in a more competitive marketing environment in 2022.
Here are the top five sales funnel templates I recommend for any business:
- Lead Generation Funnel
- Tripwire Funnel
- Product Launch Funnel
- Long-Form Sales Page Template
- Application Funnel
These are the most common types of sales funnels and the ones that tend to drive most leads and revenue for businesses on the internet.
FAQ
Since sales funnels might be new for some people reading this page, I decided to include a short FAQ section to answer some common questions.
1) Do I need to replace my website and use a sales funnel instead?
No, that’s not necessary. You can use a traditional website and various sales funnels in conjunction. For example, you could have a traditional website and link to a sales funnel from one of your menus. Or you can use your sales funnels for paid advertising and keep your website for regular visitors and customers.
Your website is more like an online “business card”. Your sales funnels will mostly operate behind-the-scenes. You might link to them from your website, promote them with paid advertising or send out special links and offers to your email subscribers.
2) Do I need to be technically savvy for this?
Not at all. While there is a bit of a learning curve to sales funnels, you don’t need any design skills or coding skills. These sales funnel templates were created in Clickfunnels, which is a simple and user-friendly drag-and-drop sales funnel builder.
It literally means you can move elements around as you wish, change colors easily and even write directly on screen. It’s pretty fascinating once you try it yourself.
3) Do I really need a sales funnel in 2022?
You don’t “need” it, but I highly recommended it to remain competitive. If you’re not using sales funnels, your competitors most likely are.
Traditional websites still play an important role. But what you might not realize is that most businesses already use sales funnels. When they advertise, they don’t just send visitors to their homepage. They send them to special landing pages that were optimized to generate leads or drive sales.
4) Do I need to pay for sales funnels or is there a free option?
All the templates listed above are free. However, to use these (or any) sales funnels, you need a sales funnel software. There are a few different options out there but Clickfunnels is by far the most popular and most widely-used funnel builder today. It’s sort of like the “gold standard” in the marketing community.
This is why all the templates listed in this article were built in and are compatible with Clickfunnels.
The way I personally view Clickfunnels is as an investment and not an expense. I am on the advanced plan and have been a customer of them since 2014. The software has made me more money than any other tool, software or investment in my business. If I had to get rid of all tools in my business and just pick one that I’d keep, it’d be Clickfunnels.
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