If you’re interested to build your own digital marketing agency and run Facebook ads and marketing promotions for clients, this is for you.
In this post I’ll discuss the best ways to learn marketing.
Unlike society makes us believe, going to business school or taking marketing classes at a university is by far the worst way to learn marketing. When I tell people I do marketing, they always ask me if I studied marketing. They’re usually surprised when I tell them that I never took a class in marketing and didn’t attend business school.
Most people who attend business school or study marketing have zero real-life experience and don’t know anything about growing a business or making money. In fact, I once did an event in Zürich Switzerland and a few business school graduates attended.
Judging by the questions they asked, it was surprising how little they knew about marketing and building an actual real-world business.
See, marketing and advertising is not very theoretical.
And anything you can learn in business school or marketing classes is highly conceptualised and abstract at worst and outdated at best.
There’s no doubt that self-education and practicing in real-world situations is the best and fastest way to learn marketing and become skilled in it. That’s great news for anyone who’s interested in building his or her own digital marketing agency and work with clients.
Here’s how to learn marketing:
1) Self-educate through videos, blogs and courses
Most cutting-edge marketing experts are accessible through the Internet. In the form of videos, TED talks, blog posts or online courses. Make sure you stay in the loop of what works and what doesn’t work by following marketing related YouTube channels, blogs and groups.
This will give you a theoretical understanding of marketing and provide you with lots of tactics, strategies and tools you can use.
2) Build your own business and sell something
By far one of the best ways to learn marketing is by building your own business. Theory alone won’t make you a skilled marketing. But if you apply what you learned in the real-world, and ground the theories in experience, you’ll learn the nuances of what works and doesn’t work.
You could build your own drop shipping business, sell services or anything else. It doesn’t really matter what you sell as long as you sell something with the help of your marketing and business skills.
3) Work with clients and run advertising campaigns for them
If for whatever reason, you don’t want to or can’t build your own business, you should practice your marketing and advertising skills in other people’s businesses. If you don’t feel worthy of getting paid yet, or if you find it hard to get paid clients, offer your work for free.
Just approach business owners in your network and offer them some free work. View it as a playground to practice your marketing skills.
Even if you don’t get paid at first, it’s beneficial for you.
First of all, you can access the advertising budget of these businesses and deepen your understanding of advertising without spending your own money. You can play around with other people’s advertising budget and learn marketing with no risk and for free.
If you take on multiple clients in different industries, that’s even better since you’ll learn what works across different niches. You’ll get a feeling for different types of products, audiences and markets.
Lastly, by offering some free work you can easily turn those clients into paid clients after a while. Even if you do free work, you’re building a rapport and trust with your client. And if the client is happy with what you do, it’s likely he or she will pay you to do long-term work for them.
The ROI of doing free work is incredible. In fact, it’s one of the easiest ways I know to turn prospects into paid clients while at the same time being able to practice your marketing skills without risking anything.
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