How To Host A Webinar — Selling High-Ticket E-Commerce Bundles With Live Webinars | TBS #198

There’s many options available such as GoToWebinar, Webinar Jam Studio and various WordPress plugins. However, from all the webinar solutions I’ve tried so far, Webinar Jam Studio has the most features.

It was built by Andy Jenkins and Mike Filsame who are seasoned online marketers. And they built Webinar Jam Studio specifically for marketers. For example, you can pop in offers, add urgency count-down timers, broadcast live sales and use exact replica replays.

Once you have the software, you can create the webinar. You can choose the webinar registration page within Webinar Jam Studio. However, we built custom landing pages using Click Funnels.

Next, you need to send traffic to the registration page.

And you need a whole lot of it 🙂

There’s three ways you can drive traffic:

1) Using your own email list and social media following
2) Using Facebook ads and getting cold traffic
3) Using Joint Venture partners to send you registrants

Our traffic came 70% from Joint Venture partners, 29% from cold advertising and 1% from our own social media following and list.

So as you can see, you can host a live webinar with no following.

We started promoting the webinar about one month prior to the scheduled date. But the bulk of our promotion happened seven days before the webinar, that’s when our Joint Venture partners promoted.

We ended up with about 7,500 registrants for the webinar.

And we offered three different dates, all at 2pm EST US time.

Once you’ve figured out how you’re going to drive traffic, you need to create a great webinar presentation that’ll educate but also sell.

Make a presentation that’s 90 minutes long.

Make sure 60 minutes of the webinar is content and the last 30 minutes is a pitch of your product. One mistake a lot of people make is giving away too much content in the first 60 minutes. Don’t overwhelm your attendees, just focus on three big secrets.

By limiting yourself to three big secrets that create an “aha” moment for your attendees, you get them excited without overwhelming them.

And make sure what you teach is related to your offer.

For a recent hair growth webinar I gave away three secrets which were all linked to the three products in the bundle we sold at the end.

The final 30 minutes of the presentation should be a classical sales pitch where you build up the value of the offer, explain what they get and the benefits of it, reveal the price and overcome objections. And of course you add urgency, scarcity, bonuses and all that stuff.