Today’s question comes from Adam Dimitrov who is asking if he should enter the english speaking market or the non-english speaking market to launch his information product and build a business.
Particularly, he’s asking if he should be a “small fish” in the english speaking market or become a “big fish” in the non-english market.
My answer is, why not become a “big fish” in both.
I believe I’m entitled to launch an information product that’s relevant and provides value, you need to become a real expert first. And the way you become that is by honing your craft and competing with the best, in the hardest environment, right at the edge of your skills. By working hard and not finding excuses.
Taking ideas, knowledge and information that’s already saturated in the english market and trying to sell that in the non-english speaking market is the easy way out and won’t benefit you long-term.
Yes, you might do well and it might work out.
But is it the right thing to do?
Why settle for less when you can become a master in your field and dominate both markets? Choose the hard way and put in the countless hours of work and learn to compete, sell and survive in a saturated market. Why not “practice” in the deep end of the pool?
If you can make it work in a saturated market, then going into a big, non-saturated market and crushing it will be a piece of cake.
I just have a problem with people wanting to “sell” information without really being experts and honing their craft first. Copying, regurgitating, and taking ideas that are outdated in one market and launching them in another market just doesn’t seem like the right way to do it.
And I’m talking about a practical standpoint here.
If you’re planning to still be in the “experts business” in 10 years or 20 years time, the guy that put in the work, raised his standards and competed in the most difficult environment, will out win you.
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