Category: Podcast

A lot of people are stuck in life because of instant gratification. They choose actions and behaviour that creates short-term stimulation but has negative long-term effects on their finances, health and life. One of the main causes of instant gratification is the inability to understand the return on investment of one’s actions and behaviours. Everything … Continued

You might have heard about Facebook Canvas in the past, which is a simple mobile responsive landing page or bridge page builder. Facebook Canvas is a bit like an extension of your ad. You can send people from your ad directly to your Facebook Canvas, where you can tell your story or showcase your product … Continued

In some cases it can be a great strategy to use retargeting campaigns to drive abandoning visitors back to your landing page and offer. And it’s actually quite easy to do with Facebook ads. Most people set up retargeting ads the wrong way, by simply retargeting all website visitors that come to their website. That … Continued

When you order something on Aliexpress.com you will be eligible for their buyer protection. This means, you can open a dispute and get a refund within a certain period of time defined by your supplier. The buyer protection period depends on the supplier’s shipping time. Basically, every supplier guarantees a maximum delivery time for every … Continued

Once you start advertising on Facebook you’ll start to get comments under your ads and you’ll need to think of the best strategy to deal with these comments and address people’s questions or concerns. However, as soon as you scale up your Facebook ads it’s going to be almost impossible to respond to every single … Continued

If you’re thinking of selling your own advertising services and running ads for clients, you’ll have to carefully select who you work with. Qualifying prospects is an important part of the sales process. I get people reaching out to me almost every week asking if they can pay me to run ads for their business … Continued

Competition isn’t something you should be scared of, it’s something you should look for. It’s rarely a good idea to enter a “market” where there’s no competition, since usually those aren’t markets at all. See, the best way to determine if people are buying things is to look for people selling things. Where there’s sellers, … Continued

I recently got a question from a subscriber who asked if his credit card could get blocked if he fulfills products on Aliexpress.com. The short answer is: Yes. It’s happened to me before but it was an easy problem to solve. When I launched my first drop shipping business I was fulfilling about 5-10 orders … Continued

If you’ve paid attention to my content, then you know that I recommend targeting only one country per Shopify store. You should streamline everything on your store. Everything needs to be aligned with the country you’re selling to: The language of your store, ads and customer support, the domain ending, and most importantly the targeting … Continued