Category: Podcast

It always blows my mind to see how many people start advertising on Facebook without ever reading Facebook’s ad policy. That’s a sure-fire way to get your account disabled. I re-read Facebook’s ad policy at least a couple times every year to make sure I’m compliant with everything. And unlike other ad platforms, Facebook’s ad … Continued

Whenever you run a promoted post or a dark post ad on Facebook, you should use clickable image posts instead of regular images. What do I mean? There’s many different ways one can run Facebook ads. First of all, there’s a ton of ad objectives to choose from. But then there’s also lots of different … Continued

Willpower is like a mental muscle, you have to train it. If you see other people working like crazy, having insane self-discipline and getting stuff done while you’re procrastinating, it’s because these people have consistently trained their willpower. Nobody is born with willpower or productivity, it’s something you have to earn by consistently training that … Continued

Building a relevant email list of prospects and customers is one of the most important things you can do for your business. If you’re not building an email list, you have to start now. However, there’s a lot of different opinions regarding the best and most ethical way of collecting email addresses. So today I … Continued

Facebook is an amazing platform to advertise your product or business, but things can get a bit confusing and complicated at times. If you know what you’re doing, Facebook is amazing. But if you get lost in all the terminology like CPC, pixels, click-through rates custom audience and lookalike audiences, things get messy. So in … Continued

Using free plus shipping offers on your store can be a great way to make sales and acquire customers while still making a profit. It’s the perfect “tripwire” offer and it pays for itself. With free plus shipping offers you set the price of your product to “0” and then you only charge shipping and … Continued

One of my followers recently asked me if it’s worth investing in Salehoo right from the beginning instead of using Aliexpress. So here are my thoughts: If you can’t make it work with Aliexpress you won’t make it with Salehoo. Don’t expect Salehoo to solve any of your problems and never expect spending money to … Continued

Retargeting is the process of showing ads to people who have already visited certain pages of your website, have watched a video, subscribed to your newsletter or bought something in the past. There’s more forms of retargeting, but those are the most common scenarios where retargeting can be applied in your business. The most common … Continued

I recently had a follower who asked me if offering free shipping on your products results in more sales. So let’s talk about free shipping, when it makes sense, and how it affects your conversion rate. First of all, not every type of offer is a good fit for free shipping. For example: If you’re … Continued