In this blogpost, we’re going to talk about focus and why being laser focused is your number one asset.
Most people fail because their energy and focus is all over the place
Let’s talk about the number one reason why most people fail when trying to launch or bootstrap any type of business. So the number one reason why most people fail is because their focus and their energy is all over the place. When people get started, often the first mistake they make is that they have multiple sources of information.
If you really want to reach your goals and you want to bootstrap your business fast, you should just have one source of information in your business. I recommend you pick one mentor and then follow that mentor’s advice strictly and ignore everything else. You want to ignore what your competitors do, you want to ignore what people are telling in different YouTube videos. In fact, you want to stop watch YouTube videos. I don’t watch YouTube videos from anyone else than my mentors. Don’t go and watch videos by other people who are in the same space and might give you contradicting advice and pull you into different directions.
You need to have a clear alignment
You need to have this clear alignment in terms of your actions but also the information that you receive in your business. The best thing ever is to have just one mentor, one source of information that you use and implement in your business. That way you can create a straight line. If you’re constantly looking around, what this “guru” is doing, what that “guru” is doing, checking out this YouTube channel, reading that blog, opting into different people’s email lists, buying a gazillion different courses,… You’re never going to get your business of the ground. Because your focus is all over the place. That’s why mentoring is so valuable. Sometimes it’s not even about the information, the real value of mentoring is focus. That’s why it works. Because you get into laser focus action mode.
Simplify everything
The next thing that you need to do is, apart from just receiving information from one source, you need to simplify everything. If you’re starting out, especially in the coaching and consulting space, a lot of people think they need to have a lot of different offers in place. And that’s not the case. If you want to bootstrap your business and get it to a pretty high level organically, you can do that with just one offer. All you need is one properly packaged and positioned high ticket offer. You don’t need an e-book, you don’t need a gazillion different lead magnets, you don’t need some type of done for you offer, 3 different online courses and 7 high ticket offers… Sometimes people overcomplicate everything to the point where they can’t succeed. It’s almost like a form of self-sabotaging. So, focus on just 1 offer.
1 mentor, 1 offer, 1 platform
The number 1 is your best friend when you’re starting out. 1 mentor, 1 offer, be on 1 platform. You don’t need to be on YouTube, on LinkedIn, on Twitter, on Snapchat… Pick one platform. I recommend starting with Facebook. And you also want to have 1 marketing strategy. So, you shouldn’t be running paid ads and doing organic and doing shootouts and doing this and that… Pick one marketing strategy and then double down on that and identify what that is and then laser focus on that.
Slowly add more complexity in your business as you scale your business
A common thing for newbies and beginners is having so many ideas and never getting in that focused action mode. So, if you’re a creative person, if you’ve lots of ideas, you need to ignore most of those things. You need to get rid of that overwhelm that you have. And just narrow down massively. Get super focused. Simplify your business. Get it to a really decent level like that and then once you’re doing really well, once your business is of the ground, you can add a bit of complexity back into the business. But not when you’re just starting out. You shouldn’t have a complex business or set-up if you’re starting out. Slowly add more complexity in your business as you scale your business.
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