Every once in a while I get a question from a subscriber asking me if I think ClickFunnels is worth it. Or why I use Shopify and pay $29 a month when I could use something like WooCommerce instead.
The answer is:
It all comes down to the return on investment.
Most things in your business don’t really have an absolute cost. The cost of an employee or a marketing software tool needs to put into perspective and be compared with the amount of money it makes. Cost is something totally relative, if you look at the bigger picture.
For example, I use ClickFunnels in my business and pay $97 to Russel Brunson and his company every single month. In fact, I’ll soon upgrade to the full suite where I’ll be paying $297 every single month.
Seems like a lot of money?
Well, you have to look at the bigger picture.
With the help of ClickFunnels I make anything between $15,000-$20,000 a month. Without it I wouldn’t be able to build the sales funnels and marketing campaigns that result in this revenue.
In that sense, ClickFunnels doesn’t “cost” me anything.
The $97 a month or $297 a month are an investment that result in a positive return on investment, in the form of thousands every month.
In fact, not using ClickFunnels would cost me a lot more. I would have to hire a coder and a web designer and I would have to deal with hours of technical setup and waste a ton of time doing that. All of this “costs” me more than paying $97 or $297 every single month.
Now if you’re a newbie, you dabble and don’t take action, then a tool like ClickFunnels is going to cost you a lot. Because if you pay $97 every month and make $0 from it, you lose $97 every single month.
Your return on investment is negative and not positive.
So is ClickFunnels expensive for a newbie?
Yes.
Is it expensive for me? Not at all because I use it every day in my business to generate traffic, leads and sales for all sorts of different businesses. And it directly results in $15,000-$20,000 a month.
Read More: 5 Best Done For You Sales Funnels
The same is true for Shopify or any other marketing tool. It should make you money and not “cost” you money. If you take action and hustle hard during the 14-day free trial you can start making sales within two weeks.And once your e-commerce business is up and running, Shopify should pay for itself plus make you a nice profit.
So is $29 a lot of money for a tool like Shopify?
Not at all if you’re making thousands of dollars a month or even a day.
As an entrepreneur you have to start to look at everything from an ROI perspective. Your life, your employees and your marketing tools.
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