Advertising all comes down to one thing:
ROI
The return on investment.
Never think of your ads as an expense and start thinking of them as an investment that produces a profit for you, ideally right away. The word ROI (return on investment) says it all – it’s an investment.
So the question about the “right” advertising budget is a stupid question because it comes from this mindset that advertising is an expense. Instead, you should test small and scale up gradually.
Once you have an ad that works for you and produces a positive ROI or allows you to break even, there is no minimal budget.
If your ROI is positive your not losing money. Your earning money!
You’d be stupid to not pumping as much money into it as you can.
But do some research first, because Facebook ads don’t work in a straight forward way. It’s not just putting money into the same ad. That’s what is so counter-intuitive about Facebook ads.
Listen to this podcast where I share with you how to gradually test your advertisements and scale up without loosing any money. If you aren’t using Facebook ads right now, you’re missing out.
The growth your business can have if you know how to leverage Facebook the right way is enormous. Facebook provides I very broad amount of targeting options, and everybody is in it right now. The disproportionate amount of time people spend on social media websites is an advantage for you.
With the right product, audience and copy you can get incredible results right now selling digital products and physical one’s.
Learn how to sell and how to advertise. That’s it.
Hope it helps. 😉
All Posts
Website
Advertising Mistakes — The Fastest Way To Lose Money with Facebook
[…] that your product or offer sells, and what the value of your email subscribers is, then you can start thinking about running Facebook ads. But you first need to know your […]
Facebook Ads Optimization — Optimize Facebook Ads For Conversions
[…] Once I get 1,000 sales and my Facebook pixel has enough data, I start running ads with the campaign objective “Optimize for Conversions”. But you need enough data in your pixel for Facebook to do a good job, so don’t optimize for conversions too early. Test small and then size up later. […]
Facebook Advertising Mistakes — Facebook Ad Is Counter-Intuitive
[…] The truth is, you just don’t understand how to scale on Facebook. […]
What You Should Look For In Facebook Audience Targeting
[…] You want to know which interests perform and make sales and which don’t. That’s why you need to test every interest individually. […]