Facebook Advertising Hack — How To Auto-Hide Negative Comments On Your Ads | TBS #303

Once you start running a successful Facebook ad campaign, the negative comments will start pouring in. In fact, the amount of negative comments you get is a good indicator for how successful your ad is. People only talk about stuff they actually care about.

If you’re getting lots of negative comments, it means you have people’s attention: Including the haters and also the buyers.

You should estimate that about 80% of your comments will be negative. That doesn’t mean the majority of people hates your product or your ad, but most of the people who like the product and ad simply are silent, purchase anonymously and never engage.

It’s the trolls and haters and naysayers that open their mouth and drop their opinions under your ad, so you can just ignore that.

Of course you should make sure your ad isn’t offensive or anything.

Also you should make sure you’re selling a great product and not bullshitting people or creating a low-quality user experience. But as long as that’s not the case, there’s nothing you need to worry about.

Keep an eye on the comments to make sure you identify red flags on your order page and checkout page and take it as valuable feedback to improve your website and your checkout process. In most cases negative feedback is a great way to improve your marketing skills.

That being said, you should auto-hide most negative comments to prevent negative social proof from building up under your ad.

Is it ethical to block negative comments?

Isn’t this censorship?

Given the fact that the large majority of people are usually happy but remain silent, hate comments create a biased image of your product. Let’s say you get 10 sales per day, obviously all people who like your product and your ad. But they simply order and never ever drop a comment under your ad sharing their huge excitement or interest.

But then you have two new haters a day posting nasty comments under your ad, who aren’t really interested in buying your product anyway and just want to spread their negative vibes online.

That means, for every two hate comments, there’s 10 happy customers who bought the item but remained silent. And probably the percentage of “positive” people is much higher. But as I said, it’s usually the haters who are the most likely to leave a comment.

So under your ad the negative comments will start to stack while all the happy customers who buy from you every day don’t comment.

This creates a biased brand representation and should be avoided.

For that reason, I don’t just think it’s ethical to delete and censor hate comments, I believe it’s your duty as an advertiser to protect future people who see your ad from getting a biased impression of a great product that many people are happily buying and using every day.

Here’s the way I do it:

On Facebook, when you navigate to your business page, you can find a link called “Settings”. This is where you can manage your Facebook page, change your information and do all sorts of interesting stuff.

There’s also a menu called “Page Moderation” where you can add keywords that will auto-hide comments. So every time you get a nasty, hateful comment, look for common keywords and add them to your block list. For example words like: “joke, scam, bs, bullshit, shitty, expensive, cheaper, aliexpress, ripoff, fraud, lol” and so forth.

You can also navigate to the menu called “Profanity” filter and set it to the highest level. Because you really don’t want people cursing and swearing and using profanity under your ads and FB campaigns