The reason why I’m able to consistently run cheap Facebook ads (low CPC) is because I always streamline everything.
In direct-response advertising three things matter:
1) The offer
2) The message
3) The audience
The more you can align these three elements in your advertising, the more engagement you will get, the more viral shares and the more clicks you will get on your ad.
Getting this alignment right is the number one thing that will consistently lower your ad costs. Do your market research before launching your ad or product. It will save you a ton of money and headache right from the start. Trust me.
Most people show the wrong offer to the wrong people.
Targeting too general interests is one of those mistakes, because a general audience is really “no audience” at all. Try to niche down and target specific fan pages on Facebook that will love your offer.
You will get less traffic, but you will get more conversions. That’s what you want: an audience who’s willing to pay for your product. So you have to be precise. More traffic it’s not equal to more profit.
And finally, make sure your copy is aligned with the offer and the audience – Use images, words and descriptions that get your audience emotional. Try to get them excited so they want to share the post and talk about it to their friends. The more people share your ad, the more organic clicks you get, and the lower your CPC.
Getting a reasonable amount of viral traffic is absolutely crucial to lower your advertising costs. And the more the viral effect kicks in, the lower your cost per post engagement and CPC drops.
Keep tweaking and optimizing your advertising to align your offer, your message and your audience until you have a winner.
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