Don’t spend money on Facebook ads unless you know exactly what you’re doing: You need to know your metrics, how much you can spend on a conversion and your conversion rate first. Blowing up money on Facebook ads is one of the most common advertising mistakes people make online.
A lot of people get seduced by Facebook advertising because turning advertising money into profit is the ultimate business leverage.
However, it’s an extremely difficult skill to do that.
You are just burning your money.
Before you can make money work for you, you have to work for money. Making money work for you is great, if you actually know what you’re doing.
However, everyone wants to skip the line and have a crazy profitable business by just pumping money into Facebook ads. But nobody wants to work hard to get results first and see what works.
It’s one of the fastest ways I see people lose money online because they try to replace their work and hustle with money.
That’s something you need to earn.
Pumping money into Facebook ads without knowing the value your email subscribers is just like gambling. What you’re doing is no different then going to Vegas.
Especially when you’re trying to sell information or coaching or anything digital, you should first hustle hard and build an organic stream of traffic, leads and sales with social media marketing, YouTube videos, blogging, networking and so forth.
Read More: 15 Best Blogging Platforms
Once you know that your product or offer sells, and what the value of your email subscribers is, then you can start thinking about running Facebook ads. But you first need to know your metrics.
Anyone who gets a profit from advertising knows EXACTLY the value of a conversion, the cost of a conversion, the cost of an opt-in. It’s not chance.
Work for your money first.
Then…
Make money work for you.
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